The Oceans and Seafood Markets Initiative is working to protect marine and coastal ecosystems by improving aquaculture practices and the health and abundance of wild-capture fish stocks. We are working with key partners to accomplish that goal by encouraging leading companies to implement sustainable sourcing commitments for top-traded seafood commodities, and, without displacement, to eliminate overfishing and coastal habitat degradation resulting from the production. To that end, we focus on three strategies,  targeting the following outcomes:

  • Private Sector Leadership: The business case for decoupling production from environmental degradation has been established, resulting in increases of key market commitments to source sustainable seafood and make meaningful progress toward implementing those commitments.

  • Transparency: A leading group of key market companies make and implement commitments to track, verify and publicly report progress toward eliminating and reforming unsustainable products from their supply chains, with systems developed to enable uptake.

  • Aligning Capital: An improved understanding of the business case for investing in sustainable seafood results in an increase in the amount of capital aligned toward sustainable production of target commodities.


Seafood Collaboration

Collaboration between non-profit and private sector actors is essential to achieve these outcomes. The initiative encourages that collaboration through a fiscal sponsor relationship with New Venture Fund (GBMF5208) and direct consultation with multiple non-profit and seafood industry advisers collectively working toward a shared goal and on the dozens of complementary market-focused activities needed to achieve it.

Questions about this initiative may be directed to the foundation, at


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