The Forests and Agricultural Markets Initiative seeks to scale deforestation-free production of beef and soy globally, by leveraging the influence of multinational companies with sufficient market reach to set sourcing standards that encourage producers to adopt practices that prevent deforestation in the Amazon, Cerrado and Chaco regions.

Specifically, this means that we are aiming to work with key partners toward implementation of deforestation-free sourcing commitments from a critical mass of leading companies purchasing and distributing soy and beef, so that deforestation in the Amazon, the Cerrado and the Chaco resulting from the production of these commodities has been eliminated, without displacement, from their soy and beef supply chains. Three different strategies will be employed, targeted at the following outcomes:

  • Private Sector Leadership: Retailers, brands and soy traders and meatpackers demonstrate meaningful progress in adopting and implementing harmonized verified deforestation-free (VDF) sourcing commitments across their entire supply chains stemming from the Amazon and Cerrado in Brazil, and the Chaco in Argentina and Paraguay.
  • Transparency: Companies demonstrate robust transparency in the implementation of VDF commitments, resulting in measurable reductions in deforestation and illegality across the beef and soy sectors in the target geographies.
  • Aligning Capital: Financial institutions channel a meaningful increase of capital toward VDF-related practices in target geographies.


Agriculture Collaboration

To help achieve these outcomes, the following partners with specialized areas of expertise will form an agriculture collaboration to focus a significant amount of the initiative's strategy and resources: National Wildlife Federation (GBMF5222), The Nature Conservancy (GBMF5220), World Wildlife Fund (GBMF5219) and the Moore Foundation.

Fifty percent of the funding for the collaboration will be re-granted to additional organizations whose expertise may be identified as necessary to achieve initiative goals. Questions about these new collaborations may be directed to the foundation, at




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Working to eliminate the loss and degradation of tropical and sub-tropical forest ecosystems that result from the increasing production of globally traded agricultural commodities


Global agriculture

Agriculture covers nearly 40 percent of all the world’s ice-free land.
  • first award

    Jul 2013

  • grants to date


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