Holly Potter is chief communications officer at the Gordon and Betty Moore Foundation. She is an experienced communications strategist who has held a variety of leadership positions directing a broad range of promotional and advocacy campaigns. Throughout her career, she has led the development of award-winning programs that influence stakeholders, shift public opinion and change behavior.
In her current role, Holly oversees the organization’s brand and develops strategic communications efforts to advance programmatic objectives. Working with foundation staff and trustees, she leads internal communications efforts to contribute to an inclusive and engaged work environment.
Previously, as vice president of Brand Communication for Kaiser Permanente, she oversaw national efforts to promote the company’s story and achievements through public relations, partnerships and stakeholder management programs. The work helped to establish Kaiser Permanente’s reputation as a model for the future of health care among opinion leaders and partners in the health, business, philanthropic and advocacy communities.
Prior to joining Kaiser Permanente, she ran htpotter communications, llc which served a variety of nonprofit and public sector clients in California and Washington, D.C.
She currently serves as vice chair of the East Bay Regional Parks Foundation. She is also a member of the Board of Trustees for the Arthur W. Page Society and the Advisory Committee for Philanthropy California.