Holly Potter

Chief Communications Officer


Holly Potter is an experienced communications strategist who has held a variety of leadership positions directing a broad range of promotional and advocacy campaigns. She has a track record of award-winning programs that influence stakeholders, shift public opinion and change behavior.

Holly Potter


As chief communications officer for the Gordon and Betty Moore Foundation, Holly oversees the organization’s brand and develops strategic communications efforts to advance programmatic objectives. Working with the foundation leaders she develops employee and grantee engagement programs.

Previously, as vice president of Brand Communication for Kaiser Permanente, she oversaw national efforts to promote the company’s story and achievements through public relations, partnerships and stakeholder management programs. The work helped to establish Kaiser Permanente’s reputation as a model for the future of health care among opinion leaders and partners in the health, business, philanthropic and advocacy communities.

Prior to joining Kaiser Permanente, she ran htpotter communications, llc which served a variety of nonprofit and public sector clients in California and Washington, D.C.

She is a frequent speaker on the topics of public relations, content marketing, social media and earned media measurement. At Golden Gate University she is an adjunct professor in the Ageno School of Business where she teaches graduate-level public relations.

She currently serves on the boards of directors for Northern California Grantmakers and the Bay Area Open Space Council.