Alaska Salmon Initiative - The Salmon Project

Founded in 2012 with seed money from the Gordon and Betty Moore Foundation, the Salmon Project provides a platform for Alaskans to join together to celebrate and steward wild salmon resources. Its goal is to use innovative thinking and experimental strategies that create experiences for Alaskans to interact with salmon and with each other through salmon.

Projects range from research documenting people’s personal connection to salmon to a campaign to get locals outdoors with family and friends to discover the presence of baby salmon in their communities. In nine locations across the state, more than 1,200 residents have read the same book about salmon and engaged in a collective book club. Finally, the King Maker award program recognizes individual Alaskans, from land owners to elementary students for the difference they are making for the local salmon population.