SAO PAULO – The Global Roundtable for Sustainable Beef (GRSB) announced today that its
membership has overwhelmingly approved global Principles and Criteria for defining
sustainable beef and sustainable beef production practices. Members of the global beef
community, including representatives from every segment of the supply chain, have worked on
this collaborative effort for more than a year-and-a-half to identify and define the core principles
for sustainable beef production and delivery.
“Arriving at a common definition, which includes five core principles and detailed criteria for
sustainable beef, has been a difficult task and one which took a lot of hours and a great deal of
negotiation,” said Ruaraidh “Rory” Petre, GRSB executive director. “Our members are to be
commended for their commitment to finding common ground and identify a clear path forward
as we work to improve the sustainability of the global beef chain.”
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