by: Elsa Wenzel

The Nature Conservancy and JPMorgan Chase have a bold goal: Raise $1 billion over the next three years toward projects that protect agriculture, fisheries, water and land. These power brokers in conservation and finance seek nothing less than to create a mainstream market for investment in ecological conservation.

The Nature Conservancy's effort, NatureVest, aims to help institutional investors and wealthy individuals understand and harness market opportunities for investing in nature. It plans to build a long-term, mature market, one conservation project at a time. Further down the road, such investment opportunities could even reach mainstream, middle-class investors. The market may not understand it yet, but that's kind of the point.

Read the full article here. 

Related links:

Philanthropy News Digest: Nature Conservancy, JPMorgan Chase launch impact investment platform

Huffington Post, by Mark Tercek: Investing in nature: New sources of capital

The Nature Conservancy (press release): The Nature Conservancy and JPMorgan Chase collaborate to create a landmark conservation finance initiative



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