Foundation grantees at Caltech have developed a new computational model of how the brain makes altruistic choices. The model is able to predict when a person will act generously in a scenario involving the sacrifice of money.
"We find that what matters is not whether you can exert self-control, but simply how strongly you consider others' needs relative to your own," says lead author Cendri Hutcherson. "If you consider the other person's needs more, being generous feels easy. If you consider yourself more, generosity requires a lot of effort."
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