The Just Enough Planning Guide™
Developed by Spitfire Strategies, and the Communications Leadership Institute, with funding from the Gordon and Betty Moore Foundation, The Just Enough Planning Guide™ was developed to help those looking to create winning policy campaigns, issue campaigns, corporate campaigns or public education campaigns. Based on findings from a comprehensive search to find the perfect approach to campaign planning, this unique tool provides organizations and coalitions with just enough of a process for planning successful campaigns.
The Interactive Just Enough Planning Guide™ provides users with an online, interactive approach to the planning process. As you work your way through the tool, you'll have several opportunities to evaluate your answers and ensure you are making the smartest choices. You can also stop and save your answers at any time, and come back and finish later. This allows you to finish the planning process in your own time — and gives you maximum flexibility so you can get input on your choices from staff, board members or other outside resources as needed.
At the end of the process, you will have a fully completed plan that links your organization's objectives to the many strategic decisions necessary for a successful campaign.